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The CEO of a
Canadian airline that specialized in business travel was
concerned that his company was not doing enough for its
female travelers. To gauge how the airline served women
business passengers, the CEO inaugurated a new company
policy that encouraged employees to take their wives on
all of their business trips. Furthermore, the human
resources department kept a file of all employees who
traveled with their wives.
into the new program, the airline sent the wives a
detailed questionnaire about their flight experiences.
When the responses had been tabulated, it was found that
90 percent of the wives had answered something along the
lines of, "What business trips? My husband never took me
on any of his business trips."
In an alternate version of this story, American Airlines
distributes 200 blank airline tickets to their employees
so wives can accompany their husbands on business
flights. A follow-up of the program finds that none of
the women whose names appeared on the 200 tickets were
wives of the business travelers.