The program manager couldn't grasp the idea of gathering requirements at the start of a project. 'At a project kickoff meeting, which he had neglected to actually invite the customer to, we had a lot of discussion around what the software we were creating was supposed to do,' says a programmer on the team. 'I suggested putting together a requirements teleconference with the customer to clarify their ideas and goals.' PM's response? 'I was told we were already behind schedule and didn't have time to meet with the customer.'