No more Snap
Crackle and Pop
Representatives from 13 countries signed a sweeping
accord yesterday to phase out the production of puffed
rice cereals by 2018. This agreement, dubbed the “Reis
Protocol”, came as a shock to consumers of cold cereals.
Many are stock piling boxes of their favorite brands in
anticipation of a worldwide ban.
However, attendees at the summit in Germany are standing
firm in their resolve to reduce dependence on
mechanically altered grains. They compared the pollution
caused by puffed or crisped rice products to the
chlorofluorocarbons contained in Styrofoam prior to the
1987 ban on CFCs.
cereal . . . filling the world with gas!
Yamada Sato, one of the signatories explains “The gases
trapped in puffed rice cereal are released when it is
consumed. There are also concerns about noise pollution.
All that snapping and crackling can be really
Puffed rice manufacturers and distributors are gravely
concerned at this turn of events. Robert Passel, PR
representative for a large Nebraska based cereal company
had this to say “First, they come for the crisped rice.
Next, it will be corn puffs. Pretty soon, all we’ll have
left is oatmeal. Is that the kind of world you want your
children to grow up in?”
As national governments begin to take environmental
issues more seriously, you can expect to see many more
changes in your way of life. We’ll keep you updated
News Story by
K. D. McCarty : Website: